Where You Spend Your Money

Where I spend my money is not defined as much by what I need as by what I want.  When it comes to spending money, I have plenty of choices.  Whether I need clothes, food, a new car, a flight, a new place to live, the defining criteria is not what I need.  The criteria [...]

Corporate Culture that Binds

Corporate culture is that one essential ingredient or component that binds the people in an organization.  Much time is spent by HR strategists and company leaders defining and creating their cultures.  What many fail to realize is that the culture has often already defined itself.  And, that process has resulted through an identity, an experience, [...]

Effective Communication–More than Words

Despite what we have been told, effective communication is more than words, intonation, and inflection.  Communications effectiveness (one of the eight pillars of SuRF) also involves awareness.  There is often a monumental disconnect between what is being said and what is being heard between people.  That disconnect can be the difference between being informing and [...]

We Are All Under Stress

There are a lot of people in this world who are under a tremendous amount of stress.  Everyday I have at least one conversation with someone who is
unemployed, suffering from job insecurity, in financial distress, or fearful about the failures or struggles in their business.  It is not enough to simply say, “you are not [...]

Figure Out the World of Social Media

For all those who are still trying to figure out the world of social media, let me introduce you to an interesting, informative and educational resource – “Success Secrets of the Social Media Marketing Superstars.”  This book was compiled by Mitch Meyerson of Mastering Online Marketing fame.  Mitch has assembled a fantastic collection of social [...]

True Leaders Surface in Tough Times

It is in the midst of struggles and challenges that true leaders surface.  With all the content and talk around leadership, it is obvious our economic, political, and corporate worlds are all looking for its leaders.  Not wanting to get caught up in the chatter about what defines a leader, I wanted to share my [...]

Converting Your Connections to Fans

Conversations are the key to converting your connections into advocates and fans.  This applies to social media connections as well as traditional face-to-face contacts.  All customer relationships are built on trust. And trust is

An Engaged Conversation

established through a series of communications that enable participants to learn more about you, your business, your expertise and your value.  [...]

It’s Your People Stupid!

The success of any business is dependent upon the effectiveness of the people in it.  “You want results? Time to start re-investing in your people“, is a great blog post by Olivier Blanchard,  This post hit so many great points that I don’t need to belabor many of them.  Just read it.  If you want [...]

A Lost Art – The Ability to Communicate

Somewhere we lost our ability to communicate.  Communication is “a process whereby information is exchanged between individuals.”  We are in the front end of a life changing economic cycle.  People are out of work,

A War of Words Solves Nothing

personal wealth is being decimated, housing defaults continue to climb, and small businesses everywhere are closing their [...]

List Building – Refining the Lead Funnel

We have built our business on customer acquisition in its many flavors — building mailing-list strategies for major catalogers, developing databases for software manufacturers, conducting hefty lead-generation campaigns for various high-tech companies, and now we are assisting the small-business owner in growing their lists and attracting new customers — another way of [...]

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