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Posted by Dave Cooke on January 20, 2011 · 1 Comment
Too many businesses are obsessed with this desire to grow sales instead of an obsession to improve revenues. The favorite investment of choice for this growth strategy is sales, marketing, and social media. Invest in new customers. Invest in new relationships. Invest in replacing the customers and employees lost because the company did not know how [...]
Filed under Blog, Employee Development, Engaged Customers, Expansion, Featured, Leadership Quotient, Retention, SuRF Reports · Tagged with Adrian Swinscoe, customer retention issues, customer service, David Cancel, Employee Development, employee engagement, sustainable growth
Posted by Dave Cooke on January 12, 2011 · Leave a Comment
What is it with the businesses today that simply do not seem to value the customers they already have? Special sign-up programs, new customer discounts, and special promotional packages to attract new customers are in our face every day. Worse, is these same companies often have terrible customer service and support programs. They have it all backwards.
Your [...]
Filed under Blog, Engaged Customers, Retention, Sales, SuRF Reports · Tagged with customer acquisition, customer feeback, customer loyalty, customer value, retaining customers, sales ideas, sales strategies, sales tips
Posted by Dave Cooke on January 5, 2011 · 1 Comment
While I have been actively blogging for the better part of four years, I slowed down on my content development because I was working on fine tuning my blog strategy. With two blog sites, I had the desire to consolidate them ino one. Every time I thought about the task, I had a great deal [...]
