About SuRF
Welcome to Sustainable Revenues, where businesses learn to navigate the rough waters through innovation and growth. This site features a multitude of resources, ideas, concepts, services and tools to help businesses discover their next innovation wave.
SuRF is an acronym for Sustainable Revenue Formula. Sustainable revenues are achieved through effectively attracting, converting, retaining, and expanding the relationships businesses have with their stakeholders. SuRF introduces businesses to the formula that makes this relationship program work.
The equation is quite concise, memorable, and powerful: SuRF = SM2 + EXCEL
S = Sales
M = Marketing
SM = Social Media
E = Engaged Customers
X = “X” Factor – Corporate Culture
C = Communications Effectiveness
E = Employee Development
L = Leadership Quotient
Our program is designed to provide businesses with the resources to discover how SuRF can navigate through these rough waters into a ride the innovation wave. To discover how SuRF helped a struggling business download a copy of the SuRF White Paper.
