Avoiding the Race to Zero
We have all read the stories about the company that was experiencing incredible sales and profits only to become irrelevant at some point in time. Whatever happened to Zenith, Quasar, RCA? What is Polaroid doing these days now that it has filed for bankruptcy – twice? These are all big name brands that won the [...]
Election and Leadership Lessons
I would like to change the focus of Tuesday’s election results from a political perspective to one of leadership and accountability. Earlier in the week, Mark Sanborn summarized the election results in a very clear, political blog post. I have already referenced some of his comment in a previous post.
From Mark’s post, I gleaned six quotes [...]
New Revenues in Existing Customers
In yesterday’s blog post the discussion centered around business leaders and sales managers over-emphasizing the importance of new customer relationships and the source for revenue growth. The premise of the post was that the behaviors being encouraged and rewarded are transactional and not relationship based. Hence, these managers pay little attention to the opportunities existing [...]
The Opportunties in Real Innovation
“Innovation opportunities do not come with the tempest but with the rustling of the breeze.” ~ Peter Drucker
“Driving a culture of relentless curiosity about your own business, your customers’ businesses, your competitor’s businesses and markets, and knowing how to synthesis that and deliver it through your own organization, is what I call business [...]
How Interest Effects the Marketing Effort
“Great marketing is creating sufficient interest in your potential value without spamming people to get their attention.”
Traditional marketing communication programs involved putting a series of messages in front of potential customers or targets in an effort to create interest in the products or services being pitched. In the past, effective marketing was projecting [...]
