You are here:
Home / Archives for sustainable business growth
Posted by Dave Cooke on July 7, 2011 · Leave a Comment
We have all read the stories about the company that was experiencing incredible sales and profits only to become irrelevant at some point in time. Whatever happened to Zenith, Quasar, RCA? What is Polaroid doing these days now that it has filed for bankruptcy – twice? These are all big name brands that won the [...]
Posted by Dave Cooke on June 23, 2011 · Leave a Comment
It is prevalent in our lives everywhere. It affects our thinking, our prioritization, our decision making, our lives, and our future. It exists everywhere – in politics, in business, in our personal life. It is preventing us from planning for and creating and developing a powerful, productive future. And, it gets in the way of [...]
Filed under Blog, Communications Effectiveness, SuRF Reports · Tagged with collaboration, collaborative behaviors, discipline, effective communication, focus, learning, listening, strategic planning, strategy, strategy issues, sustainable business growth
Posted by Dave Cooke on April 21, 2011 · Leave a Comment
Are you making progress in your business by sheer will and determination; or, are you experiencing consistent, reliable, and steady growth?
This question was prompted by a conversation I recently had with a business owner. When inquiring how things were going the answer was, “we are ahead of last year, which is better than the previous year.” While I [...]
Filed under Blog, Culture, Expansion, Leadership Quotient, Marketing, Sales, Social Media, SuRF Reports · Tagged with consistency, consistent growth, repeatable growth, repeatable success, strategic initiatives, sustainable business growth
Posted by Dave Cooke on June 29, 2010 · 1 Comment
In yesterday’s blog post the discussion centered around business leaders and sales managers over-emphasizing the importance of new customer relationships and the source for revenue growth. The premise of the post was that the behaviors being encouraged and rewarded are transactional and not relationship based. Hence, these managers pay little attention to the opportunities existing [...]
Posted by Dave Cooke on June 28, 2010 · 1 Comment
The roles, responsibilities, and behaviors of the typical sales manager are defined by the objectives by which they are measured. In most cases, their performance and their compensation are closely linked to increasing revenues. As a result, the metrics they use to measure and influence the performance of their sales team is almost exclusively focused [...]
Posted by Dave Cooke on June 25, 2010 · Leave a Comment
“Effectively creating and building a community around your business, you have to generate buzz so that others talk about you for you.” ~ Dave Cooke
I have posted several blogs about the terms personalization, authenticity, and community as it relates to the customer relationship and the buying process. When it comes to the social media strategy [...]
Filed under Attraction, Blog, Featured, Social Media · Tagged with developing innovation, innovation and organizational change, social media buzz, social media effectiveness, social media tips, sustainable business growth, sustainable organizations, Sustainable revenues
Posted by Dave Cooke on June 24, 2010 · Leave a Comment
“Innovation opportunities do not come with the tempest but with the rustling of the breeze.” ~ Peter Drucker
“Driving a culture of relentless curiosity about your own business, your customers’ businesses, your competitor’s businesses and markets, and knowing how to synthesis that and deliver it through your own organization, is what I call business [...]
Posted by Dave Cooke on June 23, 2010 · Leave a Comment
“Great marketing is creating sufficient interest in your potential value without spamming people to get their attention.”
Traditional marketing communication programs involved putting a series of messages in front of potential customers or targets in an effort to create interest in the products or services being pitched. In the past, effective marketing was projecting [...]
