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Posted by Dave Cooke on June 29, 2010 · 1 Comment
In yesterday’s blog post the discussion centered around business leaders and sales managers over-emphasizing the importance of new customer relationships and the source for revenue growth. The premise of the post was that the behaviors being encouraged and rewarded are transactional and not relationship based. Hence, these managers pay little attention to the opportunities existing [...]
Posted by Dave Cooke on June 25, 2010 · Leave a Comment
“Effectively creating and building a community around your business, you have to generate buzz so that others talk about you for you.” ~ Dave Cooke
I have posted several blogs about the terms personalization, authenticity, and community as it relates to the customer relationship and the buying process. When it comes to the social media strategy [...]
Filed under Attraction, Blog, Featured, Social Media · Tagged with developing innovation, innovation and organizational change, social media buzz, social media effectiveness, social media tips, sustainable business growth, sustainable organizations, Sustainable revenues
